With the global landscape shifting rapidly to digital, there are many innovation opportunities for senior marketers and designers at consumer packaged goods (CPG) companies.

In order to achieve growth, they must stay one step ahead of consumer expectations and impact the packaging process across all aspects of the value chain.

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In this packaging management trends ebook, leaders from Esko, Pantone and X-Rite discuss the following major industry trends:

  • Color Psychology’s Role in Product Packaging and Pantone’s 2019 Color of the Year
  • E-commerce’s Impact on Product Packaging and the Relationship Between CPGs and Retailers
  • Color and its’ role in Personalized Beauty and Personal Care Packaging
  • The Business Value of Design and How Packaging Designers Can Measure Impact
  • Download now to learn how you can leverage these insights to your advantage.

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